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About Floris Kreulen

Hello, I’m Floris Kreulen. I started my career as a copywriter for Turmac Tobacco Company in 1991. Until 1996, I have developed various international campaigns for brands like Gauloises, Peter Stuyvesant, Pall Mall Export and Dunhill. In 1996, I moved over to BBDO Special Projects, where I dedicated myself to Imperial Tobacco, making international campaigns for Drum and Van Nelle rolling tobacco. Although I haven’t worked on tobacco brands for many years, I dare say that I’m an expert in the field of lifestyle and tobacco communication.

Keep Cool. Wear Bamigo

Bamigo is convinced that bamboo is the fabric of the future. Its softness, ventilation and absorbtion capacity and anti-allergenic features, combined with durability provide a perfect alternative to traditional textiles. Tags: brand introduction, brand positioning, print, video








Recover in Style

One out of three women with breast cancer undergoes a breast amputation. After surgery, a drain is placed to remove fluids from the wound. Following hospital dismissal, women carry the drain with them for about another week. The DrainBag provides freedom of movement and emotional support during these uncertain and difficult times. Three fashion designers developed a collection of stylish drainbags. Funds for the production and free delivery of Drainbags were raised via a crowdfunding campaign. Tags: product development, website, video, social.

Loes Glas, Tesj! and Inge Schmitt designed Drainbags for the transparant Redovac 600cc container. The bags are comfortably worn on the hip. The drain itself is not visible.

Support women with breast cancer. Go to www.drainbag.nl

Testimonials of plastic surgeon Leonie and patiënts Anna and Marja








The art of pairing
From the famous Milkmaid of Vermeer to the still lives of Van Dijck, dairy always had a prominent place in the Dutch art culture. As an hommage to Dutch heritage, superior taste and tasteful presentation, we developed the world’s first social media exposition ‘the art of pairing’. 21 Mouthwatering pieces of art, ready for duplication in homes throughout Europe. Tags: concept, social, photography, copy

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The Making of a Holland Masterpiece








Van Nelle Tobacco

For over 300 years, Van Nelle has sailed the seven seas in search of the best tobaccos. Brand campaigns typically featured nostalgic, nautical images of times gone by. We made a contemporary interpretation, inspired by the scrapbooks of Peter Beard. Introduced in 2001, it was the last public campaign for a tobacco brand in the Netherlands.

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